Wine Marketing
This program is designed to give you a specific certification that can be immediately applied to your career.
What You'll Learn
Advance your readiness for careers in wine distribution, tourism, and event management.
You’ll gain the business and communication skills needed to succeed in one of the Finger Lakes region’s most vibrant industries. This certificate program introduces you to wine sales, branding, and event marketing, combining classroom learning with practical experience in local wineries. Whether you’re entering the field or advancing a current career, you’ll graduate ready to manage tasting rooms, coordinate promotions, and contribute to the success of New York’s growing wine industry.
Where You’ll Go
Food Service Managers
- Keep records required by government agencies regarding sanitation or food subsidies.
- Investigate and resolve complaints regarding food quality, service, or accommodations.
- Maintain food and equipment inventories, and keep inventory records.
- Schedule and receive food and beverage deliveries, checking delivery contents to verify product quality and quantity.
Travel Guides
- Arrange for tour or expedition details such as accommodations, transportation, equipment, and the availability of medical personnel.
- Plan tour itineraries, applying knowledge of travel routes and destination sites.
- Resolve any problems with itineraries, service, or accommodations.
- Attend to special needs of tour participants.
Salary information presented are estimates and can be different for each individual based on education, experience, and the specific employer. Labor market data is based on 2021 estimates derived from Lightcast (Career Coach | Lightcast)
The careers listed above are just a starting point. Our programs mix together important concepts and hands-on skills—but that doesn’t mean your future has to follow the same script. Find out more at Career Exploration & Support.
Program Requirements
To graduate [ 25 credits + 2.0 GPA or higher ]
| Course ID | Course Name | Credits | Minimum Grade |
|---|---|---|---|
| ENGL098 | Accelerated Writing Skills for ENGL 100 | 3 | |
| ENGL100 | Academic Writing I | 3 | |
| ENGL101 | Academic Writing II | 3 | |
| or ENGL101H | Academic Writing II-Honors | 3 | |
| ENGL201 | Public Speaking | 3 | |
| or ENGL201H | Public Speaking - Honors | 3 | |
| or ENGL204 | Interpersonal Communication | 3 | |
| GENERIC | While ENGL 100, ENGL 101, and ENGL 201 or 204 are not required, they may be prerequisites for one or more program courses. |
| Course ID | Course Name | Credits | Minimum Grade |
|---|---|---|---|
| BUAD204 | Principles of Marketing | 3 | |
| HRMG107 | Safe Alcohol Handling | 1 | |
| HRMG201 | Hospitality Law | 3 | |
| WINE120 | Survey of Wine and Alcoholic Beverages | 3 | |
| WINE130 | Grape Growing and Wine Business | 3 | |
| WINE200 | Sensory Evaluation Wine & Food Pairing | 3 | |
| WINE202 | Beverage Studies | 3 | |
| WINE213 | Wine Marketing Internship | 3 | |
| WINE220 | Wine Marketing and Merchandising | 3 |
On this page
Take on as much (or as little) as you want. Our microcredentials and certificates provide you with credits to apply to 2-year programs – when you’re ready!