Wine Marketing

A business focused degree program in Wine Marketing has been developed in response to the rapid growth of the wine sector locally, nationally, and internationally. New York State is now the third-largest wine producing state in the U.S., with more than 250 wineries statewide. The industry employs 18,000 workers and annually generates $3.4 billion for the state economy.

Highlights of the program include:

  • Hands-on experience through the College's Farm to Bistro concept. Wine Marketing students will get real-world experience pairing wines with meals at Coltivare, the College's downtown Ithaca restaurant and culinary center – supplied with fresh produce from the College's organic farm.
  • An introductory level study of the major wine regions of the world and wines produced in each region, including the local Finger Lakes. This will include tasting, production, and sales strategies.
  • International business aspects of the wine industry will also be discussed, including communication and customer service; marketing, merchandising, sales and pricing; techniques of the wine industry; laws governing the movement of wines at all levels from producer to consumer; handling, storing, and serving wine and beverage; and pairing wine and other beverages with food.
Wine Marketing Instructor

“Coltivare is where higher education, hospitality, and community converge to provide an enriching environment for learning, sharing, dining and celebrating. It is a wonderful resource that adds significant value to an already highly-enriched city.”

– Laura Winter Falk, Wine Marketing Instructor

Internship Opportunities

Students will gain on-the-job experience through a required internship to be completed during the summer between the first and the second year of the program. The internship experience requires students to work 150 hours during a 10-15 week period and utilize our distance learning format to communicate, answer weekly journal questions, and participate in discussion with the internship instructor.

Careers on Career Coach

The wine marketing program prepares graduates for careers in wine marketing, sales and promotion, tasting room management, wholesale, retail, e-commerce distribution, public relations, event management, and other hospitality positions. It will give the graduates entry level opportunities on many levels including the vineyards, cellar hands, tasting room, tour guides, marketing, sales and administrative assistants all of which are needed for this rapidly expanding industry.

Select a career below to connect to Career Coach and find information about that career including median salary and job postings.

Explore more career options: A.A.S. | Wine Marketing Certificate

Program Chair

faculty-suestafford

SUSAN STAFFORD

Professor, Hotel and Restaurant Management

Sue Stafford brings 30 years of experience in the hospitality industry to her position in the classroom as chair of the Hotel and Restaurant Management, Culinary Arts, and Wine Marketing Degree Programs. She was also instrumental in the development of the farm to bistro concept, which features an organic farm on campus that provides fresh produce to the College's downtown Ithaca restaurant and culinary center, Coltivare.

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Transfer Options

Although this curriculum is not primarily designed for transfer, some students may wish to explore immediate or future transfer opportunities to baccalaureate degree programs offered by institutions such as Cornell University College of Agriculture and Life Sciences, Niagara University, and University of California, Davis.

 

Degree Requirements

A.A.S.
Minimum Credits for Graduation: 62 credits

Fall Term 1

Minimum Total Semester Credits: 16
BUAD106, Foundations of Business, 3 cr.
Schedule: Sp, Su, Fa, Wi
ENGL100, Academic Writing I, 3 cr.
Schedule: Sp, Su, Fa, Wi
HRMG100, Introduction to the Hospitality Industry, 3 cr.
Schedule: Sp, Su, Fa, Wi
HRMG107, Safe Alcohol Handling, 1 cr.
Schedule: Sp, Su, Fa, Wi
WINE120, Survey of Wine and Alcoholic Beverages, 3 cr.
Schedule: Sp, Su, Fa, Wi
Use Schedule Search for electives

Spring Term 1

Minimum Total Semester Credits: 17
BUAD204, Principles of Marketing, 3 cr.
Schedule: Sp, Su, Fa, Wi
CAPS121, Introduction to Spreadsheets, 1 cr.
Schedule: Sp, Su, Fa, Wi
ENGL101, Academic Writing II, 3 cr.
Schedule: Sp, Su, Fa, Wi
PSED213, Job Search, 1 cr.
Schedule: Sp, Su, Fa, Wi
WINE130, Grape Growing and Wine Business, 3 cr.
Schedule: Sp, Su, Fa, Wi
Select a minimum of 3 credits from the courses listed below:
MATH 110 should be selected, unless the student plans to transfer to a four-year program. A mathematics course for transfer should be chosen in consultation with the student's advisor according to requirements of the intended transfer institution.
MATH1@
MATH2@
Use Schedule Search for electives
Select a minimum of 3 credits from the courses listed below:
BIOL 114, ENVS 116, or CHEM course is recommended. Students planning to transfer to a four-year program should choose a course in consultation with the student's advisor according to requirements at the intended tranfser institution.
ASTR@
BIOL@
CHEM@
CSCI160, Computer Science I, 3 cr.
CSCI165, Computer Science II, 3 cr.
CSCI205, Computer Science III-Data Structures, 3 cr.
ENVS101, Introduction to Environmental Science, 3 cr.
ENVS102, Technology and the Environment, 3 cr.
ENVS116, Soil Science, 3 cr.
ENVS141, Agroecology, 3 cr.
ENVS202, Integrated Pest Management, 3 cr.
GEOL@
METR@
PHSC@
Use Schedule Search for electives

Fall Term 2

Minimum Total Semester Credits: 15
ACCT101, Principles of Accounting I, 4 cr.
Schedule: Sp, Su, Fa, Wi
WINE200, Sensory Evaluation for Wine and Food Pairing, 3 cr.
Schedule: Sp, Su, Fa, Wi
Choose one from the courses listed below:
Minimum credits required: 3
ENGL201, Public Speaking Schedule: Sp, Su, Fa, Wi
ENGL204, Interpersonal Communication Schedule: Sp, Su, Fa, Wi
Select a minimum of 2 credits from the courses listed below:
A minimum grade of C is required in the Restricted Elective.
Choose from BUAD, COMM, CULI, ENVS, HRMG, or WINE.
BUAD@
COMM@
CULI@
ENVS@
HRMG@
WINE@
Use Schedule Search for electives
Select a minimum of 3 credits from the courses listed below:
Choose from an ANTH Study Abroad course, an ECON course, or SOCE 205.
ANTH260, Culture Survey for Study Abroad, 3 cr.
ANTH261, Study Abroad Culture Survey, 3 cr.
ECON@
SOCE205, Organizational Behavior, 3 cr.
Use Schedule Search for electives

Spring Term 2

Minimum Total Semester Credits: 15
HRMG201, Hospitality Law, 3 cr.
Schedule: Sp, Su, Fa, Wi
HRMG206, Food and Labor Cost Control, 3 cr.
Schedule: Sp, Su, Fa, Wi
WINE202, Beverage Studies, 3 cr.
Schedule: Sp, Su, Fa, Wi
WINE220, Wine Marketing and Merchandising, 3 cr.
Schedule: Sp, Su, Fa, Wi
Select a minimum of 3 credits from the courses listed below:
A minimum grade of C is required in the Restricted Applied Learning Elective.
Choose an ALEX course approved by the department chair, or BUAD 261, HRMG 213, HRMG 216, or WINE 213. If HRMG 216 is chosen the additional 3 credits may be used to fulfill the Restricted Elective.
ALEX@
BUAD261, Walt Disney World College Program, 3 cr.
HRMG213, Hospitality Internship, 3 cr.
HRMG216, Hospitality Internship, 6 cr.
WINE213, Wine Marketing Internship, 3 cr.
Use Schedule Search for electives


SUNY General Education & Tompkins Cortland Liberal Arts courses

Note: The @ symbol represents any course number or discipline. For example, BIOL @ means any course with a Biology course prefix. An @ alone means one course in any course discipline with any course number.

Degree Requirements

Certificate: Wine Marketing
Minimum Credits for Graduation: 25 credits
BUAD204, Principles of Marketing, 3 cr.
Schedule: Sp, Su, Fa, Wi
HRMG107, Safe Alcohol Handling (B- or better), 1 cr.
Schedule: Sp, Su, Fa, Wi
HRMG201, Hospitality Law (C or better), 3 cr.
Schedule: Sp, Su, Fa, Wi
WINE120, Survey of Wine and Alcoholic Beverages (C or better), 3 cr.
Schedule: Sp, Su, Fa, Wi
WINE130, Grape Growing and Wine Business (C or better), 3 cr.
Schedule: Sp, Su, Fa, Wi
WINE200, Sensory Evaluation for Wine and Food Pairing (C or better), 3 cr.
Schedule: Sp, Su, Fa, Wi
WINE202, Beverage Studies (C or better), 3 cr.
Schedule: Sp, Su, Fa, Wi
WINE213, Wine Marketing Internship (C or better), 3 cr.
Schedule: Sp, Su, Fa, Wi
WINE220, Wine Marketing and Merchandising (C or better), 3 cr.
Schedule: Sp, Su, Fa, Wi


SUNY General Education & Tompkins Cortland Liberal Arts courses

Note: The @ symbol represents any course number or discipline. For example, BIOL @ means any course with a Biology course prefix. An @ alone means one course in any course discipline with any course number.

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